Social media manager and content creator based in Gurugram. I work across the full production pipeline — strategy, scripting, shoot direction, design, and edit — because brilliant ideas tend to degrade between each handoff.

Currently building Barken's, a D2C clean-label bakery brand, from the feed up. I also do design work for Gourmer, and build custom Shopify sections when the theme can't do what the brand needs.

Content should earn its place in a feed rather than force itself in.